Razer, identified primarily for gaming laptops and peripherals, expanded its ecosystem in the present day with the launch of Razer Game Store, a web based recreation distribution platform. Razer Recreation Retailer will compete with Steam and Amazon, however desires to seize the eye of players with perks like the prospect to earn extra credit in Razer’s zSilver loyalty program, plus unique reductions on video games and Razer .
Razer Recreation Retailer is accessible worldwide, with localized content material, fee strategies and buyer help for the USA, the UK, Germany and France. Different international locations get entry by way of a worldwide storefront. Video games come from Razer’s companions (which embrace builders Ubisoft, Bethesda, Bandai Namco, Deep Silver and Rockstar) and, like titles bought by way of different on-line shops akin to Amazon, Inexperienced Man Gaming or Humble Bundle, are delivered by way of Steam or Uplay product keys.
Within the firm’s announcement, Razer co-founder and chief govt officer Min-Liang Tan stated “As players, we all know the significance of deal and the Razer Recreation Retailer delivers that to everybody. We have now been delighting players with our high-performing peripherals, laptops and software program, and we’re now additionally in a position to present the content material itself that fuels their ardour.”
Launched in 2005 to construct gaming peripherals like mice and keyboards, Razer was backed by investors together with Horizons Ventures, Accel Companions and Intel Capital earlier than raising $529 million in its debut on the Hong Kong Stock Exchange last November. The corporate’s different latest merchandise embrace the gaming-focused Razer Phone, launched after it acquired smartphone maker Nextbit.