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Qatar’s Es’hailSat Looking To Enter Over-The-Top Media Services Market

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Artist’s conception of Es’hailSat’s Es’hail-2 telecommunications satellite tv for pc. Credit: MELCO.

The Qatar Satellite tv for pc Firm, Es’hailSat, broadcaster of over 180 TV channels throughout the Center East and North Africa (MENA), is mulling enlargement into the rising over-the-top (OTT) media companies market, an Es’hailSat govt mentioned in a latest interview with Qatari newspaper The Peninsula.

OTT media companies are video, information, and voice streaming companies which might be supplied on to the patron by way of the web as an alternative of conventional media service distributors similar to cable firms, tv broadcasters, and satellite tv for pc tv channels. Examples of OTT media at the moment embrace Netflix, Apple TV+, and Hulu, amongst many others.

OTT media companies are seen on computer systems, cell gadgets, digital media gamers, online game consoles, and good televisions, and may be delivered to shoppers utilizing fiber optic cables and excessive throughput satellite tv for pc broadband, or a mix of each.

Es’hailSat operates the Es’hail-1 and Es’hail-2 communications satellites which might be presently transmitting prime quality, premium direct-to-home (DTH) tv content material throughout the MENA area.

Es’hailsat additionally launched its new teleport in Doha in 2019 to supply prospects with safe satellite tv for pc transmissions, back-up studios for TV channels, and function a catastrophe restoration facility for its broadcast prospects.

“We’re finding out a variety of choices for enlargement. However the brand new pattern that we will see a future in is the OTT companies. These are rising very quick, and we’d take into consideration these companies additionally sooner or later. The corporate is pondering in numerous methods. Both we have to construct a brand new satellite tv for pc, a brand new requirement, or see the worldwide market and attempt to, for instance, purchase startup firms or new applied sciences,” Mohamed Al Sayed, Es’hailSat’s Gross sales Director, advised The Peninsula through the lately held Qatar Entrepreneurship Convention.

A latest examine titled ‘OTT Video Developments Report’ by Grabyo, a cloud-based video manufacturing and distribution platform, finds that the market penetration of OTT media companies stands at 39 % and that OTT is now extra well-liked for video than pay-for-television in all territories.

The Grabyo examine additionally reveals that Netflix is the most well-liked OTT streaming service with 54 % market penetration in all territories, and 61 % market penetration in English-speaking nations. In 2017 the worldwide OTT media companies market was valued at U.S.$26 billion and is estimated to be valued at U.S.$92 billion by 2026 with a compound annual progress fee (CAGR) of 17.1 %.

Es’hailSat is all the time trying to always evolve so as to provide the newest applied sciences obtainable, Al Sayed advised The Peninsula.

“Proper now, within the world satellite tv for pc market, there’s high-throughput satellite tv for pc know-how that gives very excessive pace satellite tv for pc web companies. We’re additionally finding out this know-how. For now, we now have sufficient capability. However sooner or later, we have to look into completely different companies, and never only for TV channels and web companies. We have to look on the companies that may assist the businesses, particularly the telecommunications, oil and fuel, and different prospects to supply them with very prime quality companies,” mentioned Al Sayed.


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