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HQ Trivia nabs Target to sponsor game with biggest ever single winner prize of $100K

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HQ Trivia is aiming to draw extra gamers following a slight decline in downloads with a brand new, giant prize. The corporate introduced right this moment it has bagged Goal to sponsor to sponsor a particular Emmy-themed sport that includes its biggest-ever single winner prize of $100,000. The sport will air on Monday, September 17 at 9 PM ET, however will probably be performed in a special vogue than ordinary.

Sometimes, HQ Trivia gamers compete to win or cut up a money prize, which regularly doesn’t quantity to far more than sufficient for a cup of espresso. However this time round, HQ Trivia will run in a “one winner takes all” format, that means just one particular person will earn the winnings from the sport.

As a substitute of a traditional 12-question spherical with 10 second to reply, the sport will proceed till just one winner stays. Gamers can nonetheless use their additional lives, however solely till query quantity 15. After that, they received’t work.

The sport’s content material will probably be Emmy Awards-themed, that includes questions on reveals, actors, the Emmy telecast, and different historic info.

Target is stepping up as the sport’s sponsor for this winner-takes-all milestone sport. The sport itself will even be branded, however the actual nature of the inventive is one thing Goal is conserving below wraps in the interim because it’s a primary for the retailer.

HQ Trivia has labored with quite a few different big-name manufacturers prior to now via its sport, together with Warner Bros, Nike, MillerCoors, Nationwide Geographic, Chase, Viacom, and NBCUniversal.

The information of the milestone sport comes at a time when HQ Trivia’s downloads have been trending barely downwards. As TechCrunch’s Josh Constine reported last month for the app’s Apple TV launch, the iOS model of HQ Trivia had fallen from being the No. 1 U.S. trivia sport to No. 10, and the No. 44 sport to No. 196.

At this time, it’s the No. 135 sport and No. 467 General app.

In keeping with information from Sensor Tower, the app has 12.eight million downloads throughout platforms, the vast majority of which (11M) had been this 12 months.

HQ Trivia claims the app continues to have the “largest reside viewers on cellular day by day.”

The company responded on the time that video games are a “hits enterprise” and “don’t develop exponentially eternally.” Rus Yusupov, CEO of HQ Trivia father or mother firm Intermedia Labs, additionally famous that HQ was engaged on new sport codecs because of this.

Regardless of the fickle nature of cellular players, HQ Trivia has spawned quite a few clones and different reside video games, together with Fox’s FN Genius, ProveIt, FameGame, Gravy, MajorityRules, Cash Show, and many others. Even Fb caught onto the pattern, launching its own gameshows platform to assist interactive video.

Nonetheless, it stays to be seen if reside game-playing is a long-lasting curiosity for cellular players, or only a flash within the pan.

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